child allergies advert: Target Market

In the following post, I will explain why and which be my target audience,  I have chosen millennials because they are the generation that is having children or is taking care of children, and have a lot of concerns about many things regarding their children's health, especially new parents even more when there so many things they are not aware of, that have an easy solution an are not life-threatening if treated fast, for example, Eczema "affected by eczema and around 90% of eczema occurs before the age of five, often in the first few months of life." ( Dr.Simon Carvell, 2021) There is a cure and a treatment with GP intervention and doesn't have any repercussions.

There are other conditions such as textile dermatitis which is treatable and "may involve testing against a number of different chemicals due to the many potential allergens that may be present in the fabric." (Vanessa Ngan, 2023) due to the lack of information in the labels of clothing and the chemicals they may possess. Kids and babies are at special risk due to the sensitivity of their skin to the substances used in colored clothing. 

Even there are some effects on parents due to the constant stress and worrying  "Over the top worry about a child's sleeping habits, eating routines, coughs, runny nose, rashes, etc., all can easily consume a new parent with anxiety"(Goda Brzozauskaite,2022) There are so many resources and information available on the internet that can help minimize the worrying of new parents but can also increase their worries with false or unreliable information, due to this research I have taken into account that my advert must be direct and easy to read and most importantly it must have reliable information like a fact of dermatitis that may inform the audience about it, as well the text much be eyecatching as well as the image.

 Atopic dermatitis on the cheeks of an infant  (2004) Richard Usatine

References 

Themes. “Atopic Dermatitis.” Obgyn Key, 31 Dec. 2018, obgynkey.com/atopic-dermatitis-3/. Accessed 11 Oct. 2024.[Accessed 11 Oct. 2024].

Carvell, S. (2014). Childhood eczema. [online] Emmasdiary.co.uk. Available at: https://www.emmasdiary.co.uk/baby/baby-health-and-illnesses/childhood-eczema [Accessed 10 Oct. 2024].

University of Utah Health | University of Utah Health. (2022). Contact Dermatitis Could Be the Reason for Your Child’s Rash. [online] Available at: https://healthcare.utah.edu/the-scope/kids-zone/all/2022/05/contact-dermatitis-could-be-reason-your-childs-rash [Accessed 10 Oct. 2024].

Ngan, V. (2023). Textile contact dermatitis | DermNet NZ. [online] dermnetnz.org. Available at: https://dermnetnz.org/topics/textile-contact-dermatitis [Accessed 10 Oct. 2024].

Brzozauskaite, G. (2022). New Parents With Anxiety. What to Do to Stay Calm. [online] domental.com. Available at: https://domental.com/blog/parents-and-mental-health [Accessed 11 Oct. 2024].