Software practice/costumer

 Today in class we are going to practice photoshop by creating a customer profile and select what my target market is.

To start I open Photoshop and clicked on 'new file ' then selected print so I could se the options and clicked ' view al presents ' I then clicked on A4 and selected the landscape opción because I am doing a arquitectura project.

After I have created the canvas I whent to unsplash to find my background photo, I search for a plant base background because I am doing my project based on sustainability. 

After  I find the image on unsplash I downloaded it and selected ‘file’ and then ‘open image' I then clicked 'select' and then ‘all’, after I just copy and paste the image to my canvas. 

Then went to unsplah again and find a customer image related to the customer I wanted to create. Afterwards I downloaded the image and made the same process as for the background but it didn’t look good so I decided to change the color of the background by clicking twice and then chancing 'color' to 'luminosity' in the ‘blend mode’ option. I did this so it was easier to see the image. 

I then use the ‘rectamgle tool’ to add some squares to the image, i also lower the opacity to 40% by clicking twice and change the size, I did this so I could add the text on top of them and it would be easier to read. 

I then added the title with the ‘text tool’ and selected the font ‘Eras Medium ITC’ in 48pt so it was big enough and easy to read I added the subtitles in the same font but change the size to 36pt and added the text for paragraphs with the font ‘Bookman Old Style’ and size 18 pt, I changed the color from black to white in the parts of the text that the square covered, so it was easy to read.   

This is the final product, I believe I made a good job even though I have thinks to improve, my target audience/costumer is clear and direct. Maybe in the future I could work more on the design.